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Textbook for eXchange:


Title:

 21st Century Manufacturing 1st

Author(s):

 Paul K. Wright

Publisher:

 Prentice Hall, Inc.

User Rating:


 

Description:

The main chapters of the text are arranged around the premise of a new company starting out. Topics discussed include brainstorming a new idea, analyzing the market, developing a business plan, creating a conceptual product and prototype, and launching the product for sale. Written in conversational style. DLC: Electronic industries.

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